GOALS, DREAMS AND DESIRES - THE EPIC LIFE CANVAS

When there isn't a dream, there isn't a reason to move forward.

People only ever do things because there is something that they want. The greater the desire, the greater the commitment.

What are the goals, dreams and desires that are part of your narrative and reality box?  Until we are able to articulate our own and understand the significance and impact it has on how we design our lives, we will not be able to understand that of the people we want to work with and engage.

Far too often, the problem isn't about engagement, the problem is about understanding people from where they are.

What are some of your most significant goals, dreams and desires?

GO BROAD OR GO DEEP - THE TRIBEVATAR BLUEPRINT

It is difficult, not impossible, to go both broad and deep.

The strategy to engage with an audience is to understand that there is rarely a one-size-fits-all.

How clear we are in identifying and articulating the ideal target audience that we desire to work with determines how we will design our value offer and then our business.

It's then not about creating content to engage, it would be about creating conversations that our target audiences would be interested to participate in because it matters to them.

Attract. Don't pursue.

IT ONLY MATTERS WHEN IT MATTERS TO THEM - THE VALUE OFFER BLUEPRINT

When we engage and when our target audience chooses to work with us, it will be because of the promise that we will make.

To make their lives better, or easier.

To help them get to their goals, to achieve their dreams, or to fulfil their desires.

When we decide to accept that promise, they are giving us their trust and that gives them hope.

The promise only matters when it matters to them.

What is your promise?

CREATING ALIGNMENT - THE TRIBEVATAR-VALUE MATRIX

What are the goals, dreams and desires that you can make a promise on?

We map out the value that is required against the needs and wants of our tribevatar.

Everything exists in a context - this is your checklist to maximise your engagement.

TELL A POWERFUL STORY ABOUT THEM - THE EPIC ADVENTURE FRAMEWORK

The most powerful framework ever created that fuels our imagination and keeps us believing.

Don't give information, tell a story.

Don't create content, start conversations.

Don't talk about features, talk about dreams.

Your tribevatar is the hero in this story. Be the ally, the sidekick, the mentor, or even the tribe leader.

Create adventures, and stir the heart.

What does your adventure look like?

Clarity leads to power.

Your ability to grow and scale your business, we believe, lies in your capacity to create meaningful and sustainable conversations with your tribe.

We believe that the future of business is about engagement, and community, and how life gets better.

Business is an adventure, and it can be fun. 

The rest are just technicalities.

We look forward to being with you on your adventure.

See you on the other side.

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Tribe-Builder Business Clarity Toolkit

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